The BV Blog

Venture, Reinvented: Help Drive Sales, Then Invest

[fa icon="calendar'] May 27, 2016 3:45:22 PM / by Scott Sorochak posted in Sales, Marketing, Venture Capital

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The world of venture capital as we know it is changing. Dating back to its birth in 1957, venture capital has largely been about the repetitive cycle of raising capital from limited partners (LPs) and investing that capital in startups whom are believed will maximize returns for the LPs and venture fund. Since then, venture has remained the same for the most part, even with the introduction of Crowdfunding. This permitted individuals to invest in securities-based crowdfunding transactions subject to certain investment limits, similar to VC’s, but still largely focused on the investment, not on the operational elements of the business.

The one thing that has changed and become more increasingly difficult for VCs is finding the right (read: the best) startups to actually invest in. The playing field has gotten larger, and more players are being added every single day. What’s more, and only marginally arguable by percentage points, 75% of all startups fail - making the investment decision, carry even more weight than ever before.

So how do you reduce that risk? One of the answers is why I joined Blarney Ventures...Incorporate proven high quality, high volume lead generation programs along with sales expertise that drives revenue first and THEN invest.

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